Read our CME Group article about perception and judgment in the midst of uncertainty.

• Probabilities are only a tool on the journey to the best prediction. All tools should be leveraged within an understanding of the social/emotional context and in pursuit of simply making the best judgment call that can be made.
  

• Thoughts needs feelings to make decisions – the trick is learning to interpret feelings in order to tap into the vast resource of unconscious knowledge (implicit learning and memory) accumulated in your brain and to distinguish intuition from impulse.

We draw on the empirical work of Neuroeconomics and Behavioral Finance to help you optimize your FULL understanding of risk and Knightian uncertainty (Frank Knight, 1921) – the type the market delivers. For our founder’s neuroeconomics brief read our guest post at AllAboutAlpha.com.

We leverage our wide and varied backgrounds in psychodynamic psychology. Our clients have taught us over and over again how the markets induce a transference of our most core self-expectations. It is indeed those that mask as the misunderstood powers in the proverbial fear and greed.