Denise  Shull MA 

Ms. Shull is a leader in applying cutting edge neuroscience, a veteran trader and most notably a decision theorist and  thought-leader in the psychology of risk, uncertainty and exceptional performance.

Her work began at The University of Chicago in 1993 where she researched how unconscious emotions drive behavior. When the opportunity to begin trading with floor traders from the Chicago Board Options Exchange arose, she jumped at the chance to work in markets and out of full-time academia.

Known for her exceptional presentation style, she has given provocative keynote and panel talks to scores of market minded audiences. She has appeared on CNBC, PBS’ Nightly Business Report, Marketwatch, Cavuto, ABC News Now, Fox’s Money for Breakfast and The Discovery Channel.

Her first article, “Freud’s Path to Profits” was published by SFO magazine in December 2004. She has since written for AR-Absolute Return on the insider trading trial, Thompson Reuters on Madoff, CME Group on the fundamental ambiguity of markets and AllAboutAlpha on Radical Neuroeconomics . Her trader’s blog Psychological Capital is cited as one of the most thought provoking in the world of market and trading psychology.

McGraw-Hill released her first book, MARKET MIND GAMES on January 13, 2012.

She moved to New York City in 1996 to be a head trader at the rapidly growing market-making firm Sharpe Capital before moving to the same position with a NYSE member firm. She first consulted with traders on the psychological aspects in 2003.

Today, Denise belongs to The Society for Neuroeconomics, The Social and Affective Neuroscience Society and  The Association for Psychological Science.