Denise K. Shull M.A.

Ms. Shull, an expert in applying cutting edge neuroeconomics, a student of 21st century psychoanalysis and a veteran trader herself is most notably a theoretician and thought-leader in the psychology of risk and uncertainty.

Her work began at The University of Chicago in 1993 where she researched how unconscious emotions drive behavior. When the opportunity to begin trading with floor traders from the Chicago Board Options Exchange arose, she lept into the markets and out of full-time academia.

Known for her exceptional presentation style, she has presented for BNY/Mellon and the Financial Women’s Association, US Trust, the CME Group, Battle of the Quants and many commodity brokers. She has appeared on CNBC, PBS’ Nightly Business Report, Marketwatch, Cavuto, ABC News Now, Fox’s Money for Breakfast and The Discovery Channel.

Her first article, “Freud’s Path to Profits” was published by SFO magazine in December 2004. She has since written for Thompson Reuters, CME Group, AllAboutAlpha and Greenfaucet. Her blog Psychological Capital is cited as one of the most thought provoking in the world of market and trading psychology. She expects to release her first book in 2011.

She moved to New York City in 1996 to be a Head Trader at the rapidly growing market-making firm Sharpe Capital before moving to the same position with a NYSE member firm.

Today, Denise belongs to The Society for Neuroeconomics, Society for Social and Affective Neuroscience, The Association for Behavioral Finance and The Author’s Guild.